Defending Against Influence
Practical tools for individuals and societies to resist propaganda and disinformation.
Individual Media Literacy
Defending against influence starts with habits, not just knowledge:
Lateral reading. Don't evaluate a source by reading it — instead, open new tabs and check what others say about it. Professional fact-checkers spend less time on the original source than amateurs do, because they're checking the source's credibility elsewhere.
Emotional check. If content makes you feel outraged, afraid, or superior, pause. Emotional activation is the goal of most propaganda. The stronger your emotional reaction, the more carefully you should verify.
Source the claim. Who said this first? Where did the data come from? Is this a primary source or someone's interpretation? Can you find the original study, speech, or document?
Consider what's missing. Propaganda works as much by omission as by fabrication. What context is left out? Who isn't being quoted? What alternative explanation exists?
Prebunking > Debunking. Research shows that inoculating people against manipulation techniques before exposure is more effective than correcting false beliefs after they form. Games like 'Bad News' and 'Go Viral!' teach manipulation tactics by having players use them.