Writing for Busy Readers
Master the writing techniques that make policy briefs readable and persuasive for time-pressed audiences.
Writing Techniques for Clarity
Decision-makers scan before they read. Your brief must survive scanning — the reader should be able to grasp your argument by reading only headings, topic sentences, and highlighted text.
Use active voice: 'The ministry should increase funding' not 'Funding should be increased by the ministry.' Active voice is shorter, clearer, and assigns responsibility.
Lead each paragraph with its main point: The first sentence of every paragraph should be readable on its own as a summary.
Eliminate jargon: If a term wouldn't be understood by an intelligent generalist, replace it or define it. Technical accuracy matters less than comprehension in a policy brief.
Use concrete numbers: 'Affects 3.2 million people' is more powerful than 'affects a large population.' But don't overload with statistics — pick the 2-3 most compelling data points.