Using Evidence Effectively
Learn how to select, present, and cite evidence that strengthens your policy brief without overwhelming the reader.
Selecting Evidence
A policy brief is not a literature review. You are not demonstrating that you read everything — you are selecting the strongest evidence to support your analysis.
Prioritize evidence by strength: randomized controlled trials and natural experiments over correlational studies, recent data over outdated data, and evidence from comparable contexts over evidence from dissimilar ones. If your recommendation is to expand a school lunch program, evidence from a similar country's program is more persuasive than a lab experiment on nutrition.
Present counterevidence honestly. Acknowledging and addressing the strongest argument against your recommendation builds credibility. Ignoring it invites the decision-maker to discover it independently and lose trust in your analysis.