Lesson 10 min 20 XP
Types of Data
Understanding qualitative vs quantitative data, discrete vs continuous, and primary vs secondary sources.
Qualitative vs Quantitative Data
Quantitative data is numerical — GDP figures, population counts, survey percentages. It can be measured, compared, and analyzed statistically. Qualitative data describes qualities or characteristics — interview transcripts, ethnographic observations, case study narratives.
Both types are essential. Quantitative data tells you what is happening at scale; qualitative data helps explain why. A drop in voter turnout (quantitative) needs context from interviews with non-voters (qualitative) to be properly understood. Be wary of analyses that rely exclusively on one type.