For the complete documentation index, see llms.txt.
Skip to main content
New
14% · 1/7
Lesson 10 min 20 XP

Types of Data

Understanding qualitative vs quantitative data, discrete vs continuous, and primary vs secondary sources.

Qualitative vs Quantitative Data

Quantitative data is numerical — GDP figures, population counts, survey percentages. It can be measured, compared, and analyzed statistically. Qualitative data describes qualities or characteristics — interview transcripts, ethnographic observations, case study narratives.

Both types are essential. Quantitative data tells you what is happening at scale; qualitative data helps explain why. A drop in voter turnout (quantitative) needs context from interviews with non-voters (qualitative) to be properly understood. Be wary of analyses that rely exclusively on one type.

Types of Data | Model Diplomat