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Lesson 12 min 20 XP

The Sunk Cost Fallacy

Why you keep investing in losing propositions because of what you have already spent.

Throwing Good Money After Bad

The sunk cost fallacy is the tendency to continue investing in something because of previously invested resources (time, money, effort), even when continuing is not the best decision going forward. Rational decision-making should only consider future costs and benefits — what you have already spent is gone regardless of what you decide next.

The Concorde fallacy. The British and French governments continued funding the Concorde supersonic jet long after it became clear the project would never be commercially viable. The billions already spent made it politically impossible to cancel, even though continuing guaranteed further losses. Economists call this 'the Concorde fallacy.'

Everyday examples:

  • You finish a terrible movie because you paid $15 for the ticket.
  • You stay in a failing relationship because you have 'invested' years.
  • A company continues a doomed product because they have spent millions on development.

The rational question is always: 'Given where I am now, what is the best path forward?' — not 'How do I justify what I have already spent?'

The Sunk Cost Fallacy | Model Diplomat