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Lesson 11 min 20 XP

Polls and Surveys

How polls work, why they sometimes get it wrong, and how to evaluate polling data critically.

How Polls Work

A well-designed poll surveys a representative sample of a population — typically 1,000 to 1,500 people for a national poll. If the sample is truly random, this is enough to estimate the views of millions with a margin of error around ±3 percentage points.

The key challenge is representativeness. Pollsters must ensure their sample mirrors the actual population in terms of age, gender, race, education, geography, and other factors. When certain groups are harder to reach — young people, rural residents, non-English speakers — pollsters apply statistical weights to adjust for under-representation.

Polls and Surveys | Model Diplomat