Common Policy Brief Mistakes
Avoid the pitfalls that undermine even well-researched briefs — from academic tone to missing recommendations.
The Most Common Mistakes
Writing a research summary instead of a brief: The most frequent error. A brief is not 'here is what we found' — it is 'here is what you should do.' If your brief lacks a recommendation, it is an incomplete document.
Too long: If it exceeds 4 pages, you have not made the hard editing choices. Cut background sections ruthlessly. The reader does not need the full history — just enough context to understand the problem.
Academic tone: Phrases like 'the literature suggests' or 'further research is needed' signal uncertainty. Decision-makers want confident, evidence-based recommendations, not hedged academic language.
No clear audience: A brief written for 'anyone interested in climate policy' serves no one. Identify a specific decision-maker and a specific decision. Everything in the brief should serve that decision.
Burying the recommendation: If your recommendation appears on page 3, most readers will never see it. State it in the executive summary and again at the end.