The Narrative Fallacy
How our need to construct coherent stories from random events leads us to see patterns that do not exist and oversimplify complex causation.
The Human Need for Story
Nassim Nicholas Taleb introduced the term 'narrative fallacy' to describe our compulsion to construct coherent stories from events that may be largely random. Humans are pattern-seeking storytelling machines. When we see a series of events, we instinctively create a narrative that explains them — and once we have the narrative, we treat it as truth.
After every corporate success, journalists write stories explaining why the company succeeded — its brilliant CEO, its innovative culture, its strategic vision. After every corporate failure, journalists write equally confident stories explaining the failure — the arrogant CEO, the toxic culture, the strategic blindness. The same facts are woven into completely different narratives depending on the outcome, which was often determined by factors too complex and random to fit neatly into a story.