Message Discipline
Stay on message under pressure — learn bridging, flagging, and the art of saying what you came to say.
The Art of Staying on Message
Message discipline means having 2-3 key points you want to communicate and ensuring they come through in every interaction, regardless of what questions are asked. This is not about being evasive — it is about being strategic.
Bridging: Transitioning from the journalist's question to your key message. 'That's an important point, and what's really crucial here is...' 'I understand that concern, but the bigger picture is...'
Flagging: Signaling to the journalist (and audience) that what you're about to say is important. 'The key thing to understand is...' 'If there's one takeaway, it's this...'
Hooking: Ending your answer with a compelling point that invites the journalist to follow up where you want the conversation to go. '...and that's what led us to discover something surprising about the data.'