Mapping Relationships
Understanding the connections between stakeholders — alliances, conflicts, and influence flows.
Stakeholders Don't Exist in Isolation
Individual stakeholder profiles are necessary but insufficient. Stakeholders exist in networks of relationships — and those relationships often matter more than individual attributes. A moderately powerful stakeholder who is allied with three other moderate stakeholders may be more influential than a single high-power actor.
Relationship mapping involves documenting: alliances (who works together), conflicts (who opposes whom), influence flows (who listens to whom), dependencies (who needs what from whom), and gatekeepers (who controls access to decision-makers).
Visual network maps — showing stakeholders as nodes and relationships as lines — can reveal patterns invisible in a spreadsheet: clusters of allies, isolated actors, bridge figures who connect different groups, and bottlenecks where one person controls information flow.