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Lesson 14 min 20 XP

Hofstede's Cultural Dimensions

The six dimensions that shape how societies organize themselves — power distance, individualism, and more.

Hofstede's Six Dimensions

Dutch social psychologist Geert Hofstede developed the most widely used framework for comparing national cultures. Based on a massive IBM employee survey across 70+ countries, he identified six dimensions:

1. Power Distance (PDI): How much less powerful members accept unequal power distribution. High PDI (Malaysia, Philippines): hierarchy is expected. Low PDI (Denmark, Israel): equality is valued.

2. Individualism vs. Collectivism (IDV): Whether people prioritize personal goals or group loyalty. Individualist (US, UK): personal achievement matters most. Collectivist (China, Colombia): group harmony comes first.

3. Masculinity vs. Femininity (MAS): Whether society values competition and achievement (masculine: Japan, US) or cooperation and quality of life (feminine: Sweden, Netherlands).

4. Uncertainty Avoidance (UAI): How comfortable a culture is with ambiguity. High UAI (Greece, Japan): detailed rules and structure. Low UAI (Singapore, Denmark): comfort with ambiguity.

5. Long-term vs. Short-term Orientation (LTO): Focus on future rewards (long-term: China, Japan) vs. tradition and quick results (short-term: US, Nigeria).

6. Indulgence vs. Restraint (IVR): Whether society allows free gratification of desires (indulgent: Mexico, US) or suppresses it through strict norms (restrained: Russia, China).