Building Cultural Intelligence
Practical exercises and strategies for developing cultural intelligence — the ability to function effectively across cultures.
The Four Capabilities of Cultural Intelligence
Cultural Intelligence (CQ), developed by researchers David Livermore and Soon Ang, has four components:
CQ Drive: Your motivation to engage with other cultures. Without genuine interest, cultural knowledge stays theoretical. Do you enjoy interacting with people who are different from you, or does it drain you?
CQ Knowledge: Your understanding of cultural norms, values, and systems. This includes the frameworks we've studied (Hall, Hofstede) but also specific knowledge about particular cultures.
CQ Strategy: Your ability to plan for cross-cultural interactions. Before a meeting, do you think about potential cultural differences? During the meeting, do you monitor for misunderstandings?
CQ Action: Your ability to actually adapt your behavior. Knowing that a culture values indirect communication is useless if you can't modify your own directness in practice.