Confirmation Bias
Why you seek out information that confirms what you already believe — and ignore evidence that challenges it.
The Bias That Shapes Everything
Confirmation bias is the tendency to search for, interpret, and remember information in a way that confirms your pre-existing beliefs. It is arguably the most pervasive and consequential cognitive bias.
It operates in three ways:
Selective search. You Google questions that are likely to confirm what you already think. Someone who believes vaccines are dangerous searches 'vaccine dangers,' not 'vaccine safety evidence.'
Selective interpretation. Presented with ambiguous evidence, you interpret it as supporting your view. In a classic 1979 study, supporters and opponents of capital punishment read the same mixed evidence — both sides reported feeling more confident in their original position.
Selective memory. You remember facts that support your beliefs and forget those that challenge them. Over time, this creates a distorted mental picture where your view seems overwhelmingly supported by evidence.