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Lesson 12 min 20 XP

The Availability Heuristic

Why you overestimate the likelihood of dramatic events and underestimate common dangers.

Judging Probability by What Comes to Mind

The availability heuristic is a mental shortcut where you estimate the likelihood of something based on how easily examples come to mind. If you can quickly think of instances, you judge it as common; if you cannot, you judge it as rare.

This works well enough in most cases — things that happen frequently are easier to recall. But it fails systematically when vividness or media coverage distorts what comes to mind.

Terrorism vs. car accidents. After 9/11, many Americans drove instead of flying, fearing another attack. The resulting increase in car travel led to an estimated 1,600 additional road deaths in the year following the attacks — more than six times the number of people killed in the plane crashes themselves. Terrorism is vivid and heavily covered; car accidents are routine and unreported.

Shark attacks vs. falling coconuts. Shark attacks receive enormous media attention; falling coconuts do not. Yet coconuts kill approximately 150 people per year worldwide, while sharks kill about 10. The availability of dramatic shark attack stories makes people vastly overestimate the risk.

The Availability Heuristic | Model Diplomat