Press Relations Simulation
Apply your media skills in a realistic crisis scenario that tests press releases, messaging, and tough questions.
Scenario: The Product Recall
You are the communications director for a major food company. At 6 AM, you learn that one of your best-selling products has been linked to 47 cases of food poisoning across three states. The FDA has contacted your quality team. No deaths have been reported, but 12 people are hospitalized.
Your CEO is traveling internationally and unreachable for the next three hours. Your VP of Operations believes the contamination is limited to a single production line at one factory. Social media is already picking up the story — a local TV station broke it 30 minutes ago.
You need to: issue an initial public statement within the hour, prepare for a press conference at noon, and draft key messages for all spokespeople. The clock is running.