Opposition Research
The systematic investigation of opponents' records, statements, and backgrounds that shapes modern campaign strategy.
The Oppo Book
Opposition research, known as 'oppo,' is the systematic investigation of a political opponent's public record, financial history, personal background, and past statements. Every serious campaign produces an 'oppo book,' a comprehensive document that catalogs potential vulnerabilities.
Good oppo research is not about digging up gossip. It is about finding contradictions between what a candidate says and what they have done, financial conflicts of interest, policy positions that are unpopular with the electorate, and past statements that reveal character. The most devastating oppo is documented with primary sources: court records, financial disclosures, voting records, and the candidate's own words on video.