Logrolling: Trading Across Issues
Learn logrolling — the art of conceding on issues you value less in exchange for gains on issues you value more.
What Is Logrolling?
Logrolling is the practice of trading concessions across issues based on differing priorities. The term comes from the US Congress, where legislators would trade votes: 'I'll support your bill if you support mine.' In negotiation, it means giving ground on issues that matter less to you in exchange for gains on issues that matter more.
For logrolling to work, two conditions must be met. First, there must be multiple issues on the table. Second, the parties must have different priority rankings across those issues. If both sides rank every issue identically, there is no room for mutually beneficial trades.