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Lesson 10 min 20 XP

Engagement Strategies

How to engage different stakeholders effectively — from close collaboration to careful monitoring.

The Engagement Spectrum

Stakeholder engagement ranges from passive (monitoring) to active (partnership). The right level depends on the stakeholder's power, interest, and disposition.

Inform — One-way communication. Appropriate for low-power, low-interest stakeholders. Newsletters, reports, updates.

Consult — Two-way communication. Seek input but retain decision-making authority. Surveys, focus groups, public comment periods.

Involve — Ongoing dialogue. Work directly with stakeholders to ensure concerns are reflected. Workshops, advisory committees.

Collaborate — Shared decision-making. Partner with stakeholders on specific aspects. Joint working groups, co-design processes.

Empower — Transfer decision-making. Give stakeholders direct control over certain decisions. Community-led initiatives, delegated authority.