---
title: "Affective Component of Attitude: UPSC GS4 | Model Diplomat"
description: "The affective component of attitude is the emotion or feeling dimension within the ABC model, distinct from cognition and behaviour. Key to UPSC GS4 ethics."
url: "https://modeldiplomat.com/learn/glossary/affective-component-of-attitude"
---

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Model Diplomat Research Team · Last reviewed June 22, 2026

TL;DR

- The affective component of attitude is the emotional or feeling dimension of an attitude, comprising the positive or negative emotions a person associates with an object, person, or idea.
- How does the affective component differ from the cognitive and behavioural components of attitude?
- Why is the affective component considered the most powerful driver of behaviour?
- How is the affective component relevant to the UPSC GS Paper IV ethics syllabus?
- Can a person hold a positive affective attitude yet behave inconsistently with it?

[Civil Service & Diplomatic Exams](https://modeldiplomat.com/learn/civil-services/glossary)Updated June 22, 2026

The affective component of attitude is the emotional or feeling dimension of an attitude, comprising the positive or negative emotions a person associates with an object, person, or idea.

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India's Swachh Bharat Mission, launched on 2 October 2014, deliberately engaged the affective component by attaching shame and civic pride to sanitation, rather than relying solely on factual messaging about disease.

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